PAN
ARAB RESEARCH CENTER [PARC] is
pleased to announce the release of the National
Television and Radio Survey, Egypt Y2004. The survey offers a
full coverage of the audio visual media exposure habits and presents the
audio-visual ratings by 15 minutes time segments providing a comprehensive
database of the audio-visual media in Egypt.
Media covered are TV,
Radio, Cinema and Internet. q
TV VIEWERSHIP HABITS ·
Overall
frequency of TV Viewing ·
Frequency of
watching TV by Day-Parts ·
Type of TV
broadcast accessed at home ·
Channels
received at home: Local, Regional, International and Pay-TV ·
Viewership
patterns of channels received at home: -
Frequency of
watching -
Recency of
last time viewing -
Viewership
on an average day of the week ·
Reconstruction
of TV viewing sched-ules on an average day of the week -
15 minutes
time segments -
Television
channels q
RADIO LISTENERSHIP
HABITS ·
Overall
frequency of listening to Radio ·
Frequency of
listening to Radio by Day-Parts ·
Places of
listening to Radio ·
Stations
listened to in past 12 months ·
Frequency of
listening to each station ·
Recency of
last time listened to each station ·
Reconstruction
of radio listenership on an average day of the week by: -
15 minutes segments -
Radio stations q
CINEMA
·
Frequency of
going to the cinema ·
Size of
party on last visit ·
Genre of
movies seen in past 12 months: -
Frequency of
viewing by genre -
Recency of
last time viewed each genre ·
Type of
films enjoyed the most ·
Cinema
theaters visited in the past 12 months, 3 months, 30 days and 7 days q
COMPUTER & INTERNET ·
Ownership of
personal computer at home ·
Frequency of
using PC at home ·
Incidence of
Internet access at home and outside home ·
Frequency of
using internet personally ·
Average time
spent using computer at home ·
Average time
spent using internet at home The survey was conducted using face-to-face interviews at
home with individual respondents, males and females aged 15 years and above, of
all socio-economic segments. The total sample for this survey consists of (n=5880) interviews. Fieldwork was
spread over two periods between 13th Sep. 2003 – 24th
Oct.2003 and 6th Dec.2003 – 19th Dec. 2003. The survey includes a disproportionate sample of
(n=998) affluent homes: this provides an insight into the viewing patterns of
the upper income segment of the population within a larger robust sample than
would otherwise be obtained from a standard sample that would represent the
standard socio-economic structure of the population. The study covers
all local TV channels, Pan Arab satellite channels and global satellite
stations: the large size of the sample enables detailed insights into the
viewing patterns of the different socio-economic segments of the population
with large robust sub-samples. Results have been weighted to represent the current adult
population structure in the Urban and Rural areas of Egypt. The results are analyzed in the form of statistical
tables by major socio-economic factors such as age, gender, family structure,
family income, occupation, area and other variables, and by day of the week. Fully processed data is available in statistical tabulations
hosted in the PARC Index Software.
Media exposure data and TV audience ratings are analyzed by
socio-economic profiles. All data elements are accessible and can be used for
Media Planning. ·
PARC MEDIA INDEX: a software provided by
PARC to read the statistical report. ·
PARC SEASÓ: The all new version of SEAS, Industry standard media
evaluation and planning software based on the power and flexibility of Objects
Technology; delivering a powerful yet user-friendly workbench for in-depth
media analyses, planning and schedule optimizer. ·
PARC Qrystar the unique Query System for
Television audience Research and Analysis Software to help the user examine the
programs cube across stations, time, and ratings data. Further details on the survey and the software products may
be obtained from our Website: www.arabresearch.com Requests
for further details, quotation for the survey and quotations for special
requests and orders can be addressed to any of the following contacts: NAME COUNTRY TELEPHONE FAX
NO. EMAIL
ADDRESS Dessouki Mustafa EGYPT +202 3044722 +202 3046602 George P. Kokkat U.A.E. +9714 3376696 +9714 3344456 Looking forward to receiving your order
confirmation, we remain at your service for any further details. Sincerely, Media Research Manager REPLY FORM EGYPT NATIONAL TV
& RADIO SURVEY – Y2004 I WOULD LIKE TO RECEIVE: Additional
information on this Egypt National TV & Radio Survey
– Y2004 A
quotation for the study (Please tick
boxes): Full survey report (all sections), OR,
the following section(s): Television Radio Cinema PC
& Internet Name : ..........................................................Position: ...................................…...............….. Company : ....................................................................................................................................… Address : .................................................................................................................................... Area
Of Activity: ...........................…….............................................................................................. Fax
No : ................................ E-mail :.............................…………......……………………...................… Tel.No : ..................................Date &
Signature:....................................………………..................…… Please complete & fax this form to: +971 4 3344456 or e-mail: parcmain@emirates.net.ae OR Egypt
office fax # +202
3046602 :
e-mail: parceg@starnet.com.eg * * *
Data & Software
JIHAD FAKHREDDINE