Pan
Arab Research Center [PARC] is pleased to announce the release of Gulf Asians Multi-Media and Lifestyle
Survey Y2004, which captures the
pulse of the Asian community exposure to audio-visual and print media in UAE,
Saudi Arabia and Kuwait at a junction many expect it to be a turning point.
The survey offers a
full coverage of a comprehensive audience measurement of adult Asians for
Television, Radio, Cinema, Computer and Internet, over 200 Print Media titles
(Newspapers, Weekly and Monthly Magazines), and certain Lifestyle
indicators.
OBJECTIVES OF THE SURVEY:
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q
TELEVISION ·
Overall
frequency of TV Viewing ·
Frequency of
watching TV by Day-Parts ·
Type of TV
broadcast accessed at home ·
Channels
received at home: Local, Regional, International and Pay-TV ·
Viewership
patterns of channels received at home: -
Frequency of
watching -
Recency of
last time viewing -
Viewership
on an average day of the week ·
Reconstruction
of TV viewing schedules on an average day of the week by: -
15 minutes
time segments -
Television
channels |
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q
RADIO ·
Overall
frequency of listening to Radio ·
Frequency of
listening to Radio by Day-Parts ·
Frequency of
listening to each station ·
Recency of
last time listened to each station ·
Reasons for
listening to Ethnic stations ·
Reconstruction
of radio listening schedule on an average day of the week by: -
15 minutes
time segments -
Radio
stations |
|
q DAILY NEWSPAPERS ·
Frequency of
reading daily newspapers ·
Total Issue
Readership: Newspapers titles read in past 30
days ·
Average
Issue Readership: Newspapers titles read in an average day of the week ·
Reading
patterns of individual titles: -
Frequency of
reading -
Recency of
last issue read -
Source of
copy read -
Place of
reading |
|
q WEEKLY AND MONTHLY MAGAZINES ·
Frequency of
reading Weekly & Monthly Magazines ·
Total Issue
Readership: Magazines titles read in past 6
months ·
Average
Issue Readership: Magazines titles read in the publication’s cycle: 7
days and 30 days respectively ·
Reading
patterns of magazines: -
Frequency of
reading -
Recency of
last issue read -
Source of
copy read -
Place of
reading -
Number of
reading sessions |
|
q CINEMA ·
Frequency of
going to the cinema ·
Types of
movies usually watched ·
Genres of
movies seen in past 12 months: -
Frequency of
viewing by genre -
Recency of
last time viewed each genre ·
Main movies
watched in the past 12 months ·
Cinema
theaters visited in the past twelve months, three months, 30 days, and 7 days |
|
q COMPUTER & INTERNET ·
Frequency of
using PC at home ·
Number of
PC’s owned ·
Incidence of
Internet access at home and outside home ·
Frequency of
using internet personally ·
Average time
spent using computer at home ·
Average time
spent using internet at home ·
Internet
sites frequently visited |
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q LIFESTYLE |
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·
Ownership of
a range of Household items ·
Smoking
Habits ·
Car
ownership ·
Mobile
Phones ownership ·
Credit Cards
ownership ·
Bank Account
details |
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Using a multi-stage probability
sampling face-to-face interviews were carried out with individual respondents
at their place of residence, amongst Asian males and females aged 15 years and
above, of all socio-economic segments.
The total sample for this survey
consists of (n=2290) interviews. Fieldwork across the three
markets was conducted in the period of 15th June 2004 - 15th
September 2004. Results have been
weighted to represent the current structure of the adult Asian population in
the three markets.
The results are analyzed in
the form of statistical tables by major socio-economic factors such as age,
gender, family structure, family income, occupation, area and other variables,
and by day of the week.
Data & Software
Fully processed data is available in statistical tabulations
hosted in the PARC Index Software. All
data elements are accessible and can be used for Media Planning.
·
PARC MEDIA INDEX: a software provided by
PARC to read the statistical report.
·
PARC SEASÓ: The all new version of SEAS, Industry standard media
evaluation and planning software based on the power and flexibility of Objects
Technology; delivering a powerful yet user-friendly workbench for in-depth
media analyses, planning and schedule optimization.
Further details on the survey and the software products may
be obtained from our Website: www.arabresearch.com.
Requests for further details, quotation for the survey and
quotations for special requests and orders can be addressed to any of the
following contacts:
|
MARKETS |
CONTACT
NAME |
TELEPHONE |
FAX
No. |
E-MAIL
Address |
|
U.A.E |
Manoj Lakhiani |
+971 4 3376696 |
+971 4 3344456 |
|
|
George
Kokkat |
+971 4 3376696 |
+971 4 3344456 |
||
|
K.S.A |
Tony Proudian |
+9662 6517857 |
+966 2 6518527 |
|
|
KUWAIT |
Huma Praveen |
+965 2450940/1 |
+ 965 2450786 |
Looking forward to receiving your order
confirmation, we remain at your service for any further details.
Sincerely,
JIHAD FAKHREDDINE
Research Manager – Media
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REPLY FORM
GULF ASIANS MULTI-MEDIA SURVEY – Y2004
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I WOULD LIKE TO RECEIVE: 1.
Additional
information on this GULF ASIANS Multi-media Survey –
Y2004 2. A
quotation for the study (Please tick
boxes):
Full
survey report OR the following section /s: Television Radio
Newspapers Magazines
Cinema Computer & Internet Lifestyle
Sections 3.
All 3 markets or the following market /s:
United
Arab Emirates Saudi Arabia Kuwait Name : .............................................................…...........…........Position: .............……....................... Company : ..........................................................................……....................................................... Address : .....................................................................................................……............................… City: ............................................ Country: ............…................................... Fax No : ................................ |