Saudi Arabia
TV Tracking Survey
July/August 2005
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|
Pan Arab Research Center
|
Saudi Arabia
TV Tracking Survey
July/August 2005
|
|
Pan Arab Research Center
|
The Saudi visual media is shifting quickly
into a higher gear: the number of players, contents and presentation formats.
Such changes mean that Saudi Arabia visual media has entered into a state of
brisk evolution.
Pan Arab Research Center [PARC] is pleased
to announce the release of Saudi Arabia TV
Tracking Survey – July/August 2005, which captures the pulse of Saudi’s
dynamic visual scene.
This Monthly
survey offers a full coverage of the television media Basic exposure habits and
presents the visual ratings by 15 minutes time segments providing an essential
database for media planning in the Kingdom of Saudi Arabia.
·
Overall
frequency of TV Viewing
·
Frequency of
watching TV by Day-Parts
·
Type of TV
broadcast accessed at home
·
TV channels
viewed:
-
Frequency of
watching
-
Recency of
last time viewing
-
Viewership on
an average day of the week
·
Reconstruction
of TV viewing schedules on an average day of the week
- 15 minutes time segments
- Television channels
METHODOLOGY
The survey was conducted over
the telephone using CATI (Computer
Assisted Telephone Interviewing) with individual males and females respondents
aged 15 years and above, of all socio-economic segments.
The total sample (n=3090) interviews. Fieldwork was
conducted in the period of 14th July 2005 – 15th August 2005.
Results have been weighted to
represent the current structure of the adult population in the country. The survey
covers all local TV channels, and Pan Arab satellite channels.
The results are analyzed in
the form of statistical tables by major socio-economic factors such as age,
gender, family structure, family income, occupation, area and other variables,
and by day of the week.
Fully processed data is
available in statistical tabulations hosted in the PARC Index Software. All
data elements are accessible and can be used for Media Planning.
PARC MEDIA INDEX: a software provided by PARC to read the statistical
report.
PARC SEAS©: The Industry standard media evaluation and
planning software based on Objects Technology offers a powerful yet
user-friendly workbench for in-depth media analyses, planning and schedule
optimization.
Further details on the survey
and the software products may be obtained from our Website:
www.arabresearch.com. Requests for further details, quotation for the survey
and quotations for special requests and orders can be addressed to any of the
following contacts:
Jihad
Fakhreddine
Manoj Lakhiani
manojlakhiani@arabresearch.com
George Kokkat
Pan Arab Research Center
( +971 4 3376696
6 +971 4 3344456
+ P O Box 14680 Dubai –
UAE
Looking forward to receiving your order confirmation, we remain at your service for any further details.
Sincerely,
Research
Manager - Media
REPLY FORM
SAUDI ARABIA TV
TRACKING SURVEY – JULY/AUGUST 2005
|
I WOULD LIKE TO
RECEIVE: Additional
information on this Saudi Arabia TV Tracking Survey –
Jul/Aug. 2005 A quotation for the study (Please tick boxes): Full
survey report Name: .............................................................…...........…........Position: ..............................… Company: ................................................................................................................................. Address: ................................................................................................................................... Fax No: ................................ E-mail:.............................…………......……………………................... Tel. No: ..................................Date &
Signature:....................................………………..............
Please complete & fax this form to: +971 4 3344456 or e-mail: parcmain@emirates.net.ae |
