PAN
ARAB RESEARCH CENTER [PARC] is
pleased to announce the release of the Saudi
Arabia National Readership Survey Y2005.
The survey provides a
comprehensive readership measurements for over titles:200 newspapers, weekly
and monthly magazines.
Using a multi-stage probability sampling through
face-to-face interviewing, the survey covered Urban Centers, Suburban and Rural
areas in the Kingdom. Interviews were carried out with individual respondents
at their place of residence, adult males and females aged 15 years and above,
of all socio-economic segments.
The total sample for this survey
consists of (n= 5000) individuals. Fieldwork was conducted in the period of May
July Y2005. Results have been weighted to represent the current adult
population structure in the Kingdom.
The results are
analyzed in the form of statistical tables by major socio-economic factors such
as age, gender, family structure, family income, occupation, area and other
variables, and by day of the week.
OBJECTIVES OF THE SURVEY:
|
q DAILY NEWSPAPERS ·
Frequency of
reading daily newspapers ·
Total Issue
Readership: Newspapers titles read in past 30
days ·
Average
Issue Readership: Newspapers titles read in an average day of the week ·
Reading
patterns of individual titles: -
Frequency of
reading -
Recency of
last issue read -
Source of
copy read -
Place of
reading -
Number of
persons read the copy ·
Main Newspaper ·
Topics
usually read in newspapers |
|
q WEEKLY AND MONTHLY MAGAZINES ·
Frequency of
reading Weekly & Monthly Magazines ·
Total Issue
Readership: Magazines titles read in past 6
months ·
Average
Issue Readership: Magazines titles read in the publications cycle: Seven days and 30
days respectively ·
Reading
patterns of magazines: -
Frequency of
reading -
Recency of last
issue read -
Source of
copy read -
Place of
reading -
Number of
reading sessions -
Number of
persons read the copy |
MEDIA CROSS-OVER:
|
q
Basic Television &
Radio Exposure Indices ·
Frequency of
watching TV by Day-Parts ·
Type of TV
broadcast accessed at home ·
Frequency of
listening to Radio by Day-Parts |
|
q Lifestyle
& Internet ·
Ownership of
a range of Household Appliances and Car ownership ·
Frequency
and Place of using internet |
Data & Software
Fully processed data is available in statistical tabulations
hosted in the PARC Index Software. All
data elements are accessible and can be used for Media Planning.
·
PARC MEDIA INDEX: a software provided by
PARC to read the statistical report.
·
PARC SEASΣ: The all new version of SEAS, Industry standard media evaluation
and planning software based on the power and flexibility of Objects Technology;
delivering a powerful yet user-friendly workbench for in-depth media analyses,
planning and schedule optimization.
Further details on the survey and the software products may
be obtained from our Website: www.arabresearch.com.
Requests for further details, quotation for the survey and
quotations for special requests and orders can be addressed to any of the
following contacts:
|
MARKETS |
CONTACT
NAME |
TELEPHONE |
FAX
No. |
E-MAIL
Address |
|
K.S.A |
Tony Proudian |
+9662 6517857 |
+966 2 6518527 |
|
|
U.A.E |
Manoj Lakhiani |
+971 4 3376696 |
+971 4 3344456 |
|
|
George
Kokkat |
+971 4 3376696 |
+971 4 3344456 |
||
|
KUWAIT |
Huma Praveen |
+965 2450940/1 |
+ 965 2450786 |
Looking forward to receiving your order confirmation,
we remain at your service for any further details.
Sincerely,
JIHAD FAKHREDDINE
Research Manager Media
REPLY FORM
SAUDI ARABIA NATIONAL READERSHIP SURVEY Y2005