KUWAIT TV and Radio Monthly Update - May 2005

Pan Arab Research Center

The Kuwait audio-visual media is shifting quickly into a higher gear in both, the number of players, contents and presentation formats. Such changes mean that Kuwait audio-visual media has entered into a state of brisk evolution.

Pan Arab Research Center [PARC] is pleased to announce the release of Kuwait TV and Radio Update - May 2005, which captures the pulse of Kuwait’s dynamic audio-visual scene.

This Monthly survey offers a full coverage of the audio-visual media Basic exposure habits and presents the audio-visual ratings by 15 minutes time segments providing an essential database for media planning in Kuwait.

· Overall frequency of TV Viewing

· Frequency of watching TV by Day-Parts

· Type of TV broadcast accessed at home

· TV channels viewed:

- Frequency of watching

- Recency of last time viewing

- Viewership on an average day of the week

· Reconstruction of TV viewing schedules on an average day of the week

- 15 minutes time segments

- Television channels

· Overall frequency of listening to Radio

· Frequency of listening to Radio by Day-Parts

· Radio stations listened to in past 3 months

- Frequency of listening to each station

- Recency of last time listened to each station

· Reconstruction of radio listenership on an average day of the week by:

- 15 minutes segments

- Radio stations

METHODOLOGY

The survey was conducted over the telephone using CATI (Computer Assisted Telephone Interviewing) with individual males and females respondents aged 15 years and above, of all socio-economic segments.

The total sample (n=1238) interviews. Fieldwork was conducted in the period of 25th April 2005 – 22nd May 2005.

Results have been weighted to represent the current structure of the adult population in the country. The survey covers all local TV channels, Pan Arab satellite channels and global satellite stations.

The results are analyzed in the form of statistical tables by major socio-economic factors such as age, gender, family structure, family income, occupation, area and other variables, and by day of the week.

DATA & SOFTWARE

Fully processed data is available in statistical tabulations hosted in the PARC Index Software. All data elements are accessible and can be used for Media Planning.

PARC MEDIA INDEX: a software provided by PARC to read the statistical report.

PARC SEAS^©: The Industry standard media evaluation and planning software based on Objects Technology offers a powerful yet user-friendly workbench for in-depth media analyses, planning and schedule optimization.

Further details on the survey and the software products may be obtained from our Website: www.arabresearch.com. Requests for further details, quotation for the survey and quotations for special requests and orders can be addressed to any of the following contacts:

Jihad Fakhreddine

jihadf@arabresearch.com

Manoj Lakhiani

manojlakhiani@arabresearch.com

George Kokkat

george@arabresearch.com

Pan Arab Research Center

( +971 4 3376696

6 +971 4 3344456

: mailto:parcmain@emirates.net.ae

+ P O Box 14680 Dubai – UAE

Looking forward to receiving your order confirmation, we remain at your service for any further details.

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KUWAIT TV & RADIO MONTHLY UPDATE – MAY 2005

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