The
entrance of new TV channels and the renovation of the program contents of some
others are introducing unprecedented dynamism into the local and regional TV
scenes. Pan Arab Research Center [PARC] is continually measuring the changing
pulses of the UAE TV scene.
PARC
is pleased to announce the release of the UAE NATIONAL TV SURVEY - Fall 2004.
The survey offers a
full coverage of the visual media exposure habits of adult Arabs and presents
the visual ratings by 15 minutes time segments providing a comprehensive
database of the visual media in the United Arab Emirates.
OBJECTIVES OF THE STUDY:
|
q
TELEVISION ·
Overall
frequency of TV Viewing ·
Frequency of
watching TV by Day-Parts ·
Type of TV
broadcast accessed at home ·
Channels
received at home: Local, Regional, International and Pay-TV ·
Viewership
patterns of channels received at home: -
Frequency of
watching -
Recency of
last time viewing -
Viewership
on an average day of the week · Reconstruction of TV viewing
schedules on an average day of the week -
15 minutes
time segments -
Television
channels |
The survey was conducted over the telephone using CATI (Computer Assisted Telephone Interviewing) amongst Arab males and females aged 15 years and
above, of all socio-economic segments.
The total sample (n=1484)
interviews. Fieldwork was conducted
in the period of September 01st, 2004 to 27th September
2004.
Results have been weighted to represent the current
structure of the adult Arab population in the country. The study covers all
local TV channels, Pan Arab satellite channels and global satellite stations.
The results are analyzed in the form of statistical
tables by major socio-economic factors such as age, gender, family structure,
family income, occupation, area and other variables, and by day of the week.
Data & Software
Fully processed data is available in statistical tabulations
hosted in the PARC Index Software. All
data elements are accessible and can be used for Media Planning.
·
PARC MEDIA INDEX: a software provided by
PARC to read the statistical report.
·
PARC SEASÓ: The all new version of SEAS, Industry standard media
evaluation and planning software based on the power and flexibility of Objects
Technology; delivering a powerful yet user-friendly workbench for in-depth
media analyses, planning and schedule optimizer.
·
PARC Qrystar the unique Query System for
Television audience Research and Analysis Software to help the user examine the
programs cube across stations, time, and ratings data.
Further details on the survey and the software products may
be obtained from our Website: www.arabresearch.com. Requests
for further details, quotation for the survey and quotations for special
requests and orders can be addressed to any of the following contacts:
|
NAME |
TELEPHONE |
FAX
No. |
E-MAIL |
|
Jihad Fakhreddine |
+971 4 3376696 |
+971 4 3344456 |
|
|
George
Kokkat |
+971 4 3376696 |
+971 4 3344456 |
|
|
Manoj Lakhiani |
+971 4 3376696 |
+971 4 3344456 |
Looking forward to receiving your order
confirmation, we remain at your service for any further details.
Sincerely,
JIHAD FAKHREDDINE
Research Manager – Media
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REPLY FORM
UAE NATIONAL TV SURVEY – FALL 2004
|
I WOULD LIKE TO RECEIVE:
Additional
information on this UAE National TV Survey – Fall 2004 A
quotation for the study (Please tick
boxes): Name : .............................................................…...........…........Position: ......................................... Company : ..................................................................................................................................... Address : ..................................................................................................................................... Fax
No : ................................ E-mail :.............................…………......……………………...................… Tel.No
: ..................................Date &
Signature:....................................………………..................…… Please complete & fax this form to: +971 4 3344456 or e-mail: parcmain@emirates.net.ae |