The UAE audio-visual media is shifting quickly into a
higher gear in both, the number of players, contents and presentation formats.
Such changes mean that UAE audio-visual media has entered into a state of brisk
evolution.
Pan Arab Research Center [PARC] is
pleased to announce the release of UAE TV and Radio Survey - Summer 2004, which
captures the pulse of the UAE audio-visual scene at a junction many expect it
to be a turning point.
The survey offers a
full coverage of the audio-visual media exposure habits of adult Arabs and
presents the audio-visual ratings by 15 minutes time segments providing a
comprehensive database of the audio-visual media in the United Arab
Emirates.
OBJECTIVES OF THE STUDY:
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q
TELEVISION ·
Overall
frequency of TV Viewing ·
Frequency of
watching TV by Day-Parts ·
Type of TV
broadcast accessed at home ·
Channels
received at home: Local, Regional, International and Pay-TV ·
Viewership
patterns of channels received at home: -
Frequency of
watching -
Recency of
last time viewing -
Viewership
on an average day of the week ·
Reconstruction
of TV viewing schedules on an average day of the week -
15 minutes
time segments -
Television
channels |
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q
RADIO ·
Overall
frequency of listening to Radio ·
Frequency of
listening to Radio by Day-Parts ·
Frequency of
listening to each station ·
Recency of
last time listened to each station ·
Reconstruction
of radio listenership on an average day of the week by: -
15 minutes
segments -
Radio
stations |
The survey was conducted over the telephone using CATI (Computer Assisted Telephone Interviewing) amongst the Arabs, males and females aged 15 years
and above, of all socio-economic segments.
The total sample (n=1360)
interviews. Fieldwork was conducted
in the period of 6th July 2004 – 26th July 2004.
Results have been weighted to represent the current
structure of the adult Arab population in the country. The study covers all
local TV channels, Pan Arab satellite channels and global satellite stations.
The results are analyzed in the form of statistical
tables by major socio-economic factors such as age, gender, family structure,
family income, occupation, area and other variables, and by day of the week.
Data & Software
Fully processed data is available in statistical tabulations
hosted in the PARC Index Software. All
data elements are accessible and can be used for Media Planning.
·
PARC MEDIA INDEX: a software provided by
PARC to read the statistical report.
·
PARC SEASÓ: The all new version of SEAS, Industry standard media
evaluation and planning software based on the power and flexibility of Objects
Technology; delivering a powerful yet user-friendly workbench for in-depth
media analyses, planning and schedule optimizer.
·
PARC Qrystar the unique Query System for
Television audience Research and Analysis Software to help the user examine the
programs cube across stations, time, and ratings data.
Further details on the survey and the software products may
be obtained from our Website: www.arabresearch.com. Requests
for further details, quotation for the survey and quotations for special
requests and orders can be addressed to any of the following contacts:
|
NAME |
TELEPHONE |
FAX
No. |
E-MAIL |
|
Jihad Fakhreddine |
+971 4 3376696 |
+971 4 3344456 |
|
|
George
Kokkat |
+971 4 3376696 |
+971 4 3344456 |
|
|
Manoj Lakhiani |
+971 4 3376696 |
+971 4 3344456 |
Looking forward to receiving your order confirmation,
we remain at your service for any further details.
Sincerely,
JIHAD FAKHREDDINE
Research Manager – Media
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REPLY FORM
U.A.E. TV & RADIO SURVEY – SUMMER 2004
|
I WOULD LIKE TO RECEIVE:
Additional
information on this UAE TV & Radio Survey – Summer
2004 A
quotation for the study (Please tick
boxes): Full survey report (both sections), OR
the following section(s): Television Radio Name : .............................................................…...........…........Position: ...................................….... Company : ...................................................................................................................................…. Address : ...................................................................................................................................… Fax
No : ................................ E-mail :.............................…………......……………………...................… Tel.No
: ..................................Date &
Signature:....................................………………..................…… Please complete & fax this form to: +971 4 3344456 or e-mail: parcmain@emirates.net.ae |